Modifying perceptions – travel, and tourism in Pakistan

Pakistani staying in the UK, I had always thought a time when Pakistan would be again on the global tourism scene, and its leads of being one of the top tourist attractions across the world looks like to be realistic and not some far-fetched notion. I believe this period is now attracting closer than ever, and if we fully capitalise on the emerging trends in tourism, then Pakistan can truly release its prospective as one of the most sought-after travel locations in the world. Foreign tourism is increasing in steady numbers, and this is not only strengthening Pakistan’s international image but also developing a much-needed boost to the country’s economy.

Prime Minister (PM) Imran Khan’s Naya Pakistan has seen some unprecedented spike in foreign travellers touring Pakistan and saying positive things about its tourism potential. In truth, the international tourism sector in Pakistan had collected even before the recent government got into power, mainly thanks to the steady and developed law and order situation in the country.

Tourism is one primary factor aspect where the Pakistan Tehreek-e-Insaf ( PTI ) government would seem adamant to provide what it promised in its party manifesto. For the duration of the election days, supporting tourism in Pakistan as “Asia’s best-kept secret” was high on the agenda of the incumbent party’s campaign.

Pakistan was positioned the world’s number one travel destination for 2018 by the British Backpacker Society ( BSS ), which explained Pakistan as “one of the friendliest countries on earth , with mountain scenery that is beyond anyone’s wildest imagination”.

Internationally, the tourism industry creates nearly 10 percent of the world’s GDP , while in Pakistan its share is merely 2.7 percent.

The government is making a broader policy to catch the attention of foreign visitors to the nation.

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جاویریہ حارث اردو خبر میں پاکستان میں مقیم مصنف اور سابق ایڈیٹر ہیں۔

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