Kashmir Cooking Oil & Banaspati’s recent TV promotion starring singer, model, and actor Ali Zafar with the gorgeous Maya Ali beautifully shows the company’s growing popularity and Pakistan’s connection with food.
‘Khaana toh bahana hai’ is the main theme behind the new promotion. The TVC displays various scenarios with people experiencing day-to-day problems in life and relationships getting comforted via food made with Kashmir’s products.
The TVC has amassed more than 3.4 million views in just a month on Facebook, and millions more on other social media platforms.
During this new communication campaign, Kashmir as a ‘brand of generations’ has not only successfully highlighted the real emotional essence of life but has also improved its place as the necessary cooking companion which uses food as a meaningful reason to generate special experiences.