Famous American pancake house chain IHOP has released ideas to open at least 19 outlets in Pakistan in the upcoming years, Bloomberg said on Monday.
The first Pakistani area of the International House of Pancakes, most recognised by the acronym IHOP, will be started in Karachi by the end of 2019, along with 18 more branches around the world during the period of 9 years.
According to Bloomberg, the option to tap into the Pakistani market is a part of the American pancake restaurant’s "efforts to seek new revenue abroad”.
"Pakistan’s rapidly growing economy” was section of the reason for opening branches there, Bloomberg quoted Dine Brands Chief Executive Officer Steve Joyce as announcing.
“We are delighted to be bringing the world famous American IHOP experience to our country and to our portfolio of successful companies,” Akram Wali Muhammad, Managing Director for Gerry’s Group was quoted.